Ratio Analysis — Liquidity, Gearing, Efficiency, Profitability & Shareholder Ratios
Why we use ratios, the five families of ratios with every formula and how to interpret high and low values, benefits and limitations, plus a live ratio calculator built from a mini set of financial statements.
▶Lecture videos
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Ratio Analysis
Lecture covering every ratio family, with "if it's high… if it's low…" interpretations.
00:02Introduction and lecture outcomes00:39Ratios as the "analysis microscope"01:38Internal vs external users of ratios03:13Ratio categories06:30Liquidity: short-term liquidity and net working capital07:55Current ratio and its interpretation (5:1, too low)09:21Acid-test (quick) ratio10:54Gearing and capital-structure ratios11:43Debt-to-equity ratio13:25Debt ratio (total debt ÷ total assets)14:15Equity ratio15:00Times interest earned (interest cover)16:36Efficiency ratios: debtors turnover17:56Average collection period19:22Creditors turnover and average payment period20:53Inventory turnover21:39Profitability: gross and net profit margin23:04Asset turnover23:53Earning power25:25Return on equity26:07Market test ratios: EPS27:33Dividend per share and payout ratio29:45Price-earnings (P/E) ratio30:29Limitations of ratio analysis1Why ratio analysis?
Ratios are an "analysis microscope" on the financial statements 00:39. They let us:
- standardise financial information for comparisons
- evaluate current operations
- compare performance with the past (trend analysis)
- compare against other firms or industry standards
- study the efficiency of operations
- study the risk of operations
| Users | Use ratios for |
|---|---|
| Internal: management, employees 01:38 | Strategic planning, goal setting, performance evaluation |
| External: lenders, investors, analysts | Credit decisions, investment decisions, monitoring performance |
| Family | Assesses |
|---|---|
| Profitability (performance) | Profitability levels |
| Liquidity | Short-term solvency: can we pay bills due soon? |
| Gearing (capital structure) | Debt levels, i.e. financial risk |
| Financial efficiency (activity) | How efficiently assets and liabilities are managed |
| Shareholder (market test) | Returns to shareholders |
2
- Liquidity ratios
Liquidity is the ability to meet short-term obligations, collect receivables and keep a cash position, using cash or near-cash resources 06:30.
Net working capital = current assets − current liabilities. A positive figure suggests adequate liquidity.
Acid-test (quick) ratio = (Current assets − Inventory) ÷ Current liabilities rule of thumb 1 : 1
| Value | Interpretation |
|---|---|
| Current ratio 5 : 1 (very high) | Strong liquidity, but too much capital may be tied up in idle, unproductive assets 08:35 |
| Current ratio below 1 | May struggle to pay short-term debts |
| Quick ratio 3 : 1 | Very strong; can pay without selling inventory 10:08 |
| Quick ratio below 1 | Liquidity pressure; depends on selling inventory |
Why exclude inventory? It's the least liquid current asset: it must be sold, then collected.
3
- Gearing (capital structure) ratios
These compare borrowed funds with owners' equity. They show the financial risk of the business, especially limited companies. High gearing means more dependence on debt and more risk 04:31.
Debt-to-equity = Total debt ÷ Total equity
Debt ratio = Total debt ÷ Total assets × 100%
Equity ratio = Total equity ÷ Total assets × 100%
Times interest earned (interest cover) = EBIT ÷ Interest expense
| Ratio | Interpretation |
|---|---|
| Debt-to-equity > 1 (e.g. 1.5) | Rs 1.50 of debt for every Rs 1 of equity; relies more on debt, higher risk 12:30 |
| Debt-to-equity < 1 | Uses more equity than debt; lower risk |
| Debt ratio 50% | Half the assets are financed by debt 13:25 |
| Equity ratio high | More stable and solvent |
| Interest cover 3× | Earns 3 times its interest from operating income. Higher means a bigger buffer; low is risky 15:44 |
A gearing ratio above about 50% is usually called highly geared.
4
- Financial efficiency (activity) ratios
Trade payables (creditors payment) days = Trade payables ÷ Cost of sales × 365
Inventory turnover = Cost of sales ÷ Average inventory (days = 365 ÷ turnover)
Debtors turnover = Net credit sales ÷ Average debtors collection period = 365 ÷ turnover
Asset turnover = Sales ÷ (Average) total assets
| Ratio | Interpretation |
|---|---|
| Receivables days | How long it takes to collect from debtors. Lower is better. A standard of 30 days vs an actual of 60 means a collection problem 18:37 |
| Payables days | How long we take to pay suppliers. A standard of 45 days vs an actual of 60 means we're paying late (supplier relations at risk) 20:05 |
| Inventory turnover | High means efficient, fast-moving stock. Low means slow-moving stock or overstock, which ties up capital 20:53 |
| Asset turnover | High means assets are used effectively to generate sales. Low means under-utilisation 23:04 |
5
- Profitability ratios
Net profit margin = Net profit ÷ Sales revenue × 100%
Earning power = Operating income (EBIT) ÷ Average total assets
- GP margin is the gross profit made relative to sales. Higher means better control of production cost (cost of sales) 21:39.
- NP margin is the profit left after all trading costs and expenses. It shows how well the business controls its expenses and overheads 22:19.
- Earning power is profit from core operations, independent of interest and tax 23:53.
6
- Shareholder (market test) ratios
ROE = Net profit after tax ÷ Equity × 100%
DPS = Total dividends ÷ Number of ordinary shares
Dividend payout = DPS ÷ EPS × 100%
P/E ratio = Market price per share ÷ EPS
| Ratio | High means |
|---|---|
| EPS | More profit per share 26:54 |
| ROE | Equity capital is used efficiently to generate profit 25:25 |
| DPS | More income to shareholders. Low DPS is typical of growth companies that reinvest 28:17 |
| Payout ratio | Distributes most of its earnings, which appeals to income investors but leaves less for reinvestment 29:01 |
| P/E | Investors expect high future growth and pay more per rupee of earnings 29:45 |
Edit the figures (Rs '000). Every ratio recalculates with a traffic-light reading.
7Benefits & limitations
| Benefits | Limitations |
|---|---|
| Make financial data more meaningful | Based on current and past trends, not future trends |
| Help decide on a firm's creditworthiness | Comparisons may be inaccurate: different accounting policies (depreciation, inventory valuation, revenue recognition) or periods |
| Help predict potential earnings | Only as good as the underlying data; window dressing can manipulate results |
| Show strengths | Benchmarks are hard to set 30:29 |
| Spot weaknesses | Price level changes: historical cost ignores inflation 31:14 |
| Interpretation is subjective; ratios are interrelated (a gearing change affects profitability and liquidity) 32:00 | |
| A strong analysis today doesn't guarantee a strong future |
Typical questions:
- Calculate a set of ratios from given statements.
- Interpret each one: high or low, good or bad, and why.
- Compare two years or two companies.
- Benefits and limitations of ratio analysis.
Learn the exact formulas from the notes:
- Gearing = NCL ÷ (equity + NCL)
- Receivables days use sales; payables days use cost of sales
- EPS uses profit after tax
8Quick revision sheet
| Ratio | Formula | Good direction |
|---|---|---|
| GP margin | GP ÷ sales × 100 | Higher |
| NP margin | NP ÷ sales × 100 | Higher |
| Current ratio | CA ÷ CL | About 2 : 1 |
| Quick ratio | (CA − inventory) ÷ CL | About 1 : 1 |
| Gearing | NCL ÷ (equity + NCL) × 100 | Lower = less risk |
| Debt-to-equity | Debt ÷ equity | Below 1 = less risk |
| Interest cover | EBIT ÷ interest | Higher |
| Receivables days | Receivables ÷ sales × 365 | Lower |
| Payables days | Payables ÷ cost of sales × 365 | Balanced (not too late) |
| Inventory turnover | Cost of sales ÷ average inventory | Higher |
| Asset turnover | Sales ÷ total assets | Higher |
| EPS | NPAT ÷ number of ordinary shares | Higher |
| ROE | NPAT ÷ equity × 100 | Higher |
| P/E | Market price ÷ EPS | Higher = growth expected |
| Limitations | Past-based · policy differences · window dressing · inflation · benchmarks · subjective |
?Self-check quiz
12 questions on this week. Answer them all, then press Check my answers. Your best and latest scores are saved and shown on the subject page.